Brochure Folding Techniques for Increased Sales!Effective sales brochure design is controlled by how a brochure unfolds! All sales and marketing literature readability, and how strong a message it broadcasts, is affected by how it unfolds in a recipient's hands. The overall cost of creating any brochure is also governed by it's folding patterns.
To help you plan your next marketing and sales campaign we have listed the most efficient brochure folding methods below. Click on any of them to see a diagram illustrating how the fold is constructed and more detailed explanations of when to use it.
The 4-page fold. A nice, basic brochure fold great for mass mailers. See illustration here
The 6-page fold. A nice fold great for mass mailers or invitations. See illustration here
The 6-page accordion fold. A nice, basic literature fold great for detailed mass mailers, product literature. See illustration here
The 8-page parallel fold. A nice sales brochure fold great for readability of detailed information. See illustration here
The 8-page french fold. A nice sales literature or map fold, also great for product family information. See illustration here
The 8-page map fold. A nice map fold, great for detailed sales or marketing brochure diagram oriented contents.See illustration here
The 8-page gate fold. A nice sales or marketing brochure fold - great for map or product diagram oriented contents. See illustration here
The 8-page accordion fold. A nice sales literature or product literature fold great for detailed product literature. See illustration here
The 8-page roll fold. A nice sales literature or product literature fold great for detailed product literature. See illustration here
The 10-page accordion fold. A sales brochure or product literature fold great for detailed product literature. See illustration here
The 10-page parallel fold. A brochure or product literature fold great for detailed product literature. See illustration here
The 12-page roll fold. A sales or marketing brochure fold great for map or product diagram oriented contents. See illustration here
The 12-page broadsheet fold. A sales or marketing brochure fold great for map or product diagram oriented contents. Also lends itself well to training kit needs.See illustration here
The 12-page signature fold. A sales or marketing brochure fold great for map or product diagram oriented contents. Also lends itself well to educational and training kit needs.See illustration here
The 16-page broadsheet fold. Great for general map, educational, or product family descriptions. See illustration here
The 16-page signature fold. Great for general map, educational, or product family descriptions. See illustration here