Brochure Folding Techniques for Increased Sales!

    Effective sales brochure design is controlled by how a brochure   unfolds! All sales and marketing literature readability, and how strong a   message it broadcasts, is affected by how it unfolds in a recipient's hands.   The overall cost of creating any brochure is also governed by it's folding   patterns.

  To help you plan your next marketing and sales campaign we have listed the   most efficient brochure folding methods below. Click on any of them to see a   diagram illustrating how the fold is constructed and more detailed   explanations of when to use it.

  The 4-page fold. A nice, basic brochure fold great for mass mailers.   See illustration here

  The 6-page fold. A nice fold great for mass mailers or invitations.
  See illustration here

  The 6-page accordion fold. A nice, basic literature fold great   for detailed mass mailers, product literature. See illustration here

  The 8-page parallel fold. A nice sales brochure fold great for   readability of detailed information. See illustration here

  The 8-page map fold. A nice map fold, great for detailed sales or   marketing brochure diagram oriented contents.See illustration here

  The 8-page gate fold. A nice sales or marketing brochure fold -   great for map or product diagram oriented contents. See illustration here

  The 8-page accordion fold. A nice sales literature or product   literature fold great for detailed product literature. See illustration here

  The 8-page roll fold. A nice sales literature or product literature   fold great for detailed product literature. See illustration here

  The 10-page accordion fold. A sales brochure or product   literature fold great for detailed product literature. See illustration here

  The 10-page parallel fold. A brochure or product literature fold   great for detailed product literature. See illustration here

  The 12-page roll fold. A sales or marketing brochure fold great for   map or product diagram oriented contents. See illustration here

  The 12-page broadsheet fold. A sales or marketing brochure   fold great for map or product diagram oriented contents. Also lends itself   well to training kit needs.See illustration here

  The 12-page signature fold. A sales or marketing brochure fold   great for map or product diagram oriented contents. Also lends itself well to   educational and training kit needs.See illustration here

  The 16-page broadsheet fold. Great for general map,   educational, or product family descriptions. See illustration here

  The 16-page signature fold. Great for general map,   educational, or product family descriptions. See illustration here