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April ‘01 / Direct Mail Printing/ Vol. 2 Issue 3

PROMOTIONAL TIMES

PRINTING TRENDS...

Waterless Printing Benefits

What is waterless printing? Technically speaking, it is an offset lithographic printing that does not require the water (dampening) system required by conventional printing methods. To a print designer, it is a way to reduce costs, obtain more paper options, and obtain more photographic detail. How is all this possible? Let's examine conventional and waterless printing in more detail.

Conventional printing is a chemical process that involves the use of isopropyl alcohol (or similar substitutes) and requires a skilled press operator to carefully balance the ink and water. Compared to this, waterless printing is a simple mechanical process that transfers ink to the substrate. And this means much more color consistency throughout each pressrun, higher screen rulings for better detail quality, and much faster makereadies.

Waterless printing's advantages stem from it's inherently low dot gain, which is up to 50% less than conventional printing. This low dot gain permits higher screen rulings for much better detail. This fact, combined waterless printing's higher average ink density (20% on average), enables waterless printing to achieve much better print contrasts and photographic detail than conventional lithography.

Ideal for rush jobs involving highly detailed photographs or artwork, makeready times are on average 40% less than conventional lithography. Contact National Printing Group for expert advice about how waterless printing can help you!

Office hours are M-F, 9am-5pm
212-719-9820
Email us Here!
.

web offset printers

PRICE DISCOUNTS...

Even More Discounts!

National Printing Group announces a 5% discount from it's already low prices on all orders over $5,000.00 effective immediately. "We are very pleased to pass the additional savings generated by new equipment or operations on to our customers", said Jeff Appel, President of National Printing Group.

One of National Printing Group's primary goals is to announce client product's and services through quality, on-time printing of effective direct marketing materials. This requires the constant study and implementation of high-tech, automated printing systems where appropriate, allowing National Printing Group to offer very high quality at very competitive prices. "If a new system improvement leads to lower prices then everybody wins" according to Mr. Appel, "and we have just completed work on several improvements involving the Web and waterless printing."

Email or call National Printing Group for a quote today, you will be very pleased!

Office hours are M-F, 9am-5pm
212-719-9820
Email us Here!
.

FAST TURNAROUND...

Makeready Times at NEW LOW!

Improvements to it's two Man Roland 700 presses have brought National Printing Group's average makeready times to a new low!

Data for thousands of jobs can now be stored electronically, bringing the makeready (setup) time for repeat jobs to an absolute minimum. New jobs can be prepared more quickly by calling up data from similar jobs and making minor modifications, as opposed to creating all the data over again, and all of this can be done while the presses are printing!

With the Man Roland waterless printing capability, automatic plate changers, and many other improvements, National Printing Group can meet very detailed and demanding printing requirements in a very short time!

We meet all deadlines - Guaranteed!

National Printing Group, Inc.
PRINTING MAILERS POP DISPLAYS
15 West 44th Street
New York, NY 10036
212-719-9820 Fax 212-921-8206
EMAIL US HERE!
www.mpromotions.com
Direct Mail Times




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